Axis Communications unveiled its sixth North American “Experience Center” on the first day of ASIS 2017 in Dallas. The ribbon cutting at the center, located in an office building about 20 minutes from the Kay Bailey Hutchinson Convention Center, was headed by President and CEO, Ray Mauritsson and Fredrik Nilsson, the company's VP, Americas. Nilsson and Mauritsson, also offered the press a closer look at the company’s recent expansion into new technologies, and a glimpse into the future.
“These experience centers show our customers and partners what Axis is all about,” Nilsson said at the center’s unveiling.
The Dallas Experience Center mirrors the five others in North America (Chelmsford, Mass., Chicago, Irvine, Calif., Mexico City, Toronto) and eight others around the world (Lund, Sweden; London, Munich, Madrid, Milan, Dubai, Hong Kong and Rotterdam). Axis will open two more of the facilities - Ft. Lauderdale, Fla. (the original opening date was postponed by Hurricane Irma) and Washington D.C. (opening in the first quarter of 2018).
Each experience center gives Axis customers and partners the ability to test, use and learn about a wide variety of Axis products, including IP cameras, NVRs, access control products and more. They provide sample application environments and much more for these testing and training purposes. Read more about the Irvine Experience Center from our coverage at ASIS 2015: www.securityinfowatch.com/12120443.
In fact, Nilsson and Mauritsson both outlined how the company is expanding into alternative technology markets from its traditional IP cameras. Leading the way is Axis’ latest product, the D2050-VE Network Radar Detector (see a product video at www.securityinfowatch.com/12369554 or read more about it at www.securityinfowatch.com/12361134) - winner of one of the ASIS Accolades product awards at the show. “We have been very focused on cameras, so we wanted to innovate a lot of other things into our offerings,” Mauritsson said, adding that the new products lines will help the company to meet its growth expectations.
In addition, as did many ASIS manufacturers, the Axis executives outlined the company’s cybersecurity policies, programs and response. The Axis cybersecurity education for its partners is spearheaded by its e-book (for end-users), which offers cybersecurity best practices for its products; a four-level hardening guide for integrators; and a common vulnerability exploit (CVE) report to communicate to users and integrators all firmware upgrades and cybersecurity known vulnerabilities.
“It is important to have cybersecurity in the culture/fabric of the company and to share that with partners,” Nilsson concluded.
Paul Rothman is Editor in Chief of Security Dealer & Integrator (SD&I) magazine. Access SD&I's current issue, archives and subscribe at www.secdealer.com. Pick up a free copy of SD&I at ASIS booth #2125 or in the publication bins outside the show floor.
