In the fickle world of security technology, biometrics has often been the victim of its own off-centered perceptions. Years of on again and off again successes, long with customers who often thought the enrollment process and access point verification were just too evasive. That certainly was the case with biometric solutions that centered on facial and eye technologies.
But for more than 15 years Iris ID has pioneered its biometric solution shattering the stigma of evasive eye enrollment.
Iris ID is formerly LG Electronics Iris Technology Division. LG Iris was established in the United States in 2002, providing global management responsibility and overall direction for strategy, product development, marketing, sales and distribution of the Company’s iris recognition technology products.
The US unit, with offices in Englewood Cliffs and Cranbury, New Jersey, works closely with LG ELITE, the Company’s Korean-based center for innovation, research and development. Today the efforts of these business groups are focused on new product development with the introduction of the LG IrisAccess 4000 series the newest 3rd generation solution, while continuing to support the second generation LG IrisAccess 3000 range – a proven IrisAccess platform, which through lab testing and real-world use, has set standards for accuracy, speed and user convenience, as well as integration versatility.
LG Electronics’ roots as an electronics industry leader trace back to 1958. Today, a leading manufacturer of digital and electronics products, and world leader in monitor technology and optical disc drives, LG has also established itself on the leading edge of biometric authentication employing iris recognition – a technology generally accepted as the most accurate of all biometric identification methods.
“It has been a consistent battle of educating potential customers about the facts and fiction of what iris biometrics is really about. Perception is reality so our goal is to change the perception of the user that it is only a camera that is simply taking a picture of your face, but it just happens to be concentrating on the area of your eye. The device is not doing anything that can physically harm the user, it is a simple camera. One of the perceptions that we are still having to change is this is a non-evasive iris picture and not a retina scan that can be a bit more invasive. The perception in the industry is changing and with that the acceptance is growing,” says Mohammed Murad, Vice President of Global Sales and International Development for Iris ID.
The company is exhibiting its new iris readers at ASIS International 2015 in Anaheim this week, showcasing readers that are fully compatible with the widely deployed previous iCAM series models. These devices offer faster performance, increased features, applications, and integration flexibility.
The IrisAccess 7000S Series has features no other iris system offers with its larger targeting mirror and auto-focus lens that assures rapid, high quality iris acquisition for enrollment and recognition. An advanced, targeting aid, TiltAssist is part of an intuitive and interactive interface that also includes customizable voice prompts and visual feedback. The TiltAssist feature provides auto alignment of the iris reader with the user’s eyes further enhancing the authentication and non-contact experience.
While maintaining backward compatibility, the new iCAM 7000S provides increased onboard memory of 100,000 records for one-to-many identification with uncompromising speed. The iCAM 7000S also offers a color touchscreen for increased flexibility and interaction. The IrisAccess iCAM 7000S Series expands the capabilities of the IrisAccess platform by offering expanded multifactor solutions in combination the newest embedded HID SE readers.
“There are very many biometric technologies out there and they all have their place, but we have built a biometric solution that will seamlessly integrate with any access control solution on the market, whether is on the hardware level with a Wiegand interface or a software level that includes the enrollment process right into their access control application,” adds Murad.
“We have opened the integration options on both ends. If a perspective client has a legacy system architecture that wants to introduce biometrics into it we make it very easy and flexible to move this solution into their application. And almost all the present customers we deal with have not gone to the latest and greatest access control technologies. They are still dealing with legacy systems that we can very easily interface into their existing infrastructure,” Murad says.
