Iconic Bel-Air Bay Club implements FST Biometrics’ In Motion identity management solution

RISHON LEZION, Israel (February 7, 2017) – FST Biometrics, the leading biometric identification solutions provider, today announced its cutting-edge In Motion Identification (IMID) Access solution has been successfully deployed at Bel-Air Bay Club, the legendary private beach club located in Pacific Palisades, California.

“Our members expect the very best service, and creating a smooth entry process sets the tone for the rest of the club. We needed a fast, convenient and accurate solution for identity management that would also be a comfortable experience for members,” said Bill Howard, General Manager of Bel-Air Bay Club.  “FST’s IMID Access system was easy to implement and provides state-of-the-art identification for our membership. It also gives our staff the ability to have higher quality interactions with our members, helping them build better relationships and create a sense trust. This helps our members feel safe and ‘at home’ as soon as they enter the club.”

FST’s award-winning IMID Access was installed at the entrance to the facility and integrated with Bel-Air Bay Club’s membership management system. Registered users are identified almost instantaneously and greeted by name by front desk staff.  A new member registration takes less than one minute, allowing the center to easily accommodate its dynamic user base.

“Bel-Air Bay Club is a perfect fit for IMID Access because of the hands-off, convenient nature of the system,” said Arie Melamed, CMO of FST Biometrics. “This is an organization in which members expect the best. Our solution is at the forefront of creating a new standard of service for member relations and club security.”

FST’s IMID Access has been implemented in a variety of venues including large residential complexes, high-security office buildings, and educational institutions, in addition to health and recreation centers.