AU10TIX appoints Yair Tal as CEO to propel expansion and technological innovation

AU10TIX, an identity verification (IDV) and management company, today announced the appointment of Yair Tal as its new CEO. With over 20 years of leadership experience in payments, fintech, and localization services, Tal will focus on advancing AU10TIX's machine learning capabilities and driving global growth through a tailored regional approach. He succeeds former CEO Dan Yerushalmi, who is stepping down to dedicate more time to his family.

Prior to joining AU10TIX in April 2025, Tal served as CEO of BLEND, a global AI localization firm. His earlier tenure as Senior Vice President and Head of Enterprise at Payoneer was marked by significant contributions that steered the company from a startup to one of the world's leading e-payment solution providers over a span of 13 years.

"Amid the rise of escalating deepfake fraud, trust is becoming increasingly elusive," Tal stated. "We find ourselves questioning the integrity of everything, from social media content to global political events. Our mission is to protect individuals and businesses against fraud so they can concentrate on what truly matters: accelerating growth, expanding operations, nurturing customer relationships, and leveraging industry trends. As a team, we are committed to driving innovation through machine learning and outpacing even the most sophisticated fraud schemes. I look forward to elevating AU10TIX to new heights, expanding our reach into additional regions, and enabling organizations worldwide to achieve their goals securely."