New York City to deploy Everbridge during the 97th Annual Macy’s Thanksgiving Day Parade

BURLINGTON, Mass. -- Everbridge, Inc., a leader in critical event management (CEM) and national public warning software solutions, today announced that the City of New York has once again deployed its critical event management platform to alert attendees of the 2023 Macy’s Thanksgiving Day Parade in the event of an emergency, disruption, or need to share important information during the festivities. Everbridge powers the statewide emergency notification platform NY-ALERT and the New York City emergency notification platform Notify NYC.

Residents and visitors who are planning to line the parade route are encouraged to register for alerts by texting THANKSGIVING to 692692 (NYCNYC) to receive critical updates from New York City Emergency Management in English, THXGIVINGESP to 692692 to receive updates in Spanish, and THXGIVINGFRE to 692692 to receive updates in French.

“With the official start of the holiday season beginning this week, Notify NYC is a great tool to stay informed and receive real time updates for anyone attending the Macy’s Thanksgiving Day Parade festivities,” said New York City Emergency Management Commissioner Zach Iscol. “New Yorkers and out-of-town visitors alike can get important up-to-the-minute information as they enjoy our annual holiday celebration. We are thrilled to partner once again with Everbridge to provide spectators with this simple but critical tool.”

As tens of millions watch from home, more than three million people are expected to attend the nationally televised parade which kicks off at 9 a.m. ET on Thursday, November 23 this week, stretching 2.5 miles along Manhattan (from 77th Street and Central Park West to Macy’s Herald Square).

Everbridge and its mass notification solutions make it easy for residents, visitors, and attendees to receive important safety and event information on their cellphones through an event-based keyword. Text messages may include safety, traffic, weather, and event alerts, including street closures and detours, transit delays, parade disruptions, reunification locations for missing persons, and updates along the parade route.

Notify NYC will also once again deploy Everbridge for the city’s New Year’s Eve celebration on December 31, as an estimated one million people gather in Times Square to usher in 2024.