AI for the Physical World

Feb. 13, 2025
Archetype AI’s ‘Large Behavior Model’ offers a glimpse into the true future of predictive security

This article originally appeared in the February 2025 issue of Security Business magazine. Feel free to share, and please don’t forget to mention Security Business magazine on LinkedIn and @SecBusinessMag on Twitter.

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“Security, of course, is a great vertical for this, because there are lots of difficult behaviors and to understand intent and make predictions,” Barbello says. “We call [Newton] a ‘Large Behavior Model’ (instead of a large language model) because it is about giving the AI the context of all these different sensors.

“In a security context, these could be cameras, or microphones, or radar to understand what people are doing in a physical space and who has an intent that you might care about from a security point of view,” Barbello adds.

Indeed, Newton appears to promise the holy grail for the security industry: To be able to harness AI to analyze hundreds – if not thousands or millions – of sensors to truly be able to predict a potential security threat and stop it before something happens.

“What Newton makes possible is you can just take all those different sensor feeds, plug them with one API into one model, and have that one API pass you back the insights from the sensor fusion,” Barbello explains. “We can consolidate and simplify what it is for security to get value from their sensor systems for their customers.”

He adds: “We think that’s where this is headed. We call it a large behavior model because, unlike other kinds of AI that are just trying to classify things, we are looking at patterns over time to extrapolate what the next pattern will be, but in context. A knife in a kitchen and a knife in an airport mean two very different things – it’s about how you take that behavioral context and flag anomalies to normal behavior patterns.”

About the Author

Paul Rothman | Editor-in-Chief/Security Business

Paul Rothman is Editor-in-Chief of Security Business magazine. Email him your comments and questions at [email protected]. Access the current issue, full archives and apply for a free subscription at www.securitybusinessmag.com.