Artificial intelligence has undoubtedly revolutionized the modern digital landscape and is being adopted by enterprises across the globe.
With endless business opportunities about user experience and scalability, AI is undeniably the first thing that comes to mind when enterprises plan to transform their business digitally.
Whether we talk about our browsers, emails, or document management tools, AI has swiftly become integral to every business for a couple of years.
However, the threat landscape has significantly broadened with the increasing AI and machine learning adoption. This means cybercriminals are now finding new ways to sneak into systems and exploit sensitive information regarding businesses and customers for financial benefits.
Furthermore, the rapid adoption of generative AI tools without careful consideration has worsened since it may lead to privacy, security, and compliance issues.
But what are these threats, and how could organizations gear themselves up to safeguard against these increasing AI security risks?
Let’s understand the aspects of AI-based security threats and learn the best practices for securing sensitive business data and customer information.
The Growing Influence of AI in Corporate Environments
AI has revolutionized various facets of business operations and processes, from customer service chatbots to predictive analytics.
Regardless of size and niche, every enterprise depends on AI or ML-based tools and technologies to streamline their process. And here’s where the risks start arising.
Cybercriminals are also leveraging cutting-edge tools and technologies backed by AI and ML that can sneak into complex networks and systems to fetch sensitive information.
They can easily target enterprises and customers since they start sharing their details on several AI-based platforms or software applications linked with the platform. The attackers mainly target customer identities and exploit the same for financial purposes.
Moreover, some employees within organizations may unintentionally share sensitive information regarding their organization. This could lead to a broad risk of massive data breaches, leading to financial as well as reputational losses for the business.
Hence, it’s crucial for enterprises to follow stringent measures and keep a proactive approach to deal with the increasing AI security threats in corporate settings.
Let’s understand the AI security threats and how organizations can gear up against these threats to secure sensitive data and customer information.
#1. Poor Deployment of AI Apps Within Corporate Platforms
The risk of data and privacy breaches increases significantly with the rapid adoption of AI and deployment of gen AI apps into legacy systems.
Employees or users share a lot of information with AI-based content generation applications, which may lead to severe issues, including identity thefts on enterprises.
Most enterprises are unaware that a little loophole in deploying AI or ML apps could allow bad actors to sneak into their systems. Furthermore, what’s even more worrying is that these breaches may go undetected for days, months, or even years.
Hence, it’s crucial for enterprises thinking to leverage AI and ML tools to carefully plan and deploy these advanced tools with proper software development lifecycle management strategies in place.
Furthermore, it would be a great decision to analyze the risks in the first place and then plan the deployment to avoid any privacy or security issues in the near future.
#2. Lack of User Awareness
One of the biggest challenges associated with using AI tools and technologies is that users aren’t aware of their correct usage and how to leverage them securely.
Most of the time, users or employees within an organization may provide information that shouldn’t be shared with gen AI tools since cybercriminals may exploit it.
Uploading sensitive information in the form of documents on content generation tools can drastically impact the overall privacy of individuals and the organization if the preferred AI tool isn’t in compliance with the basic privacy management regulations.
Hence, it’s crucial for enterprises to organize proper training and sessions on the safe use of AI-based tools before deploying the same into their legacy systems and web platforms.
Apart from this, users must be educated regarding the safe use of gen AI tools to ensure their identities and personal data remain safe while they leverage the full potential of AI.
#3. Poor Security in the AI Applications Itself
With the growing number of AI-based tools, especially gen AI, proper emphasis isn’t given to managing the privacy and security of users.
Developing any new application may require a series of tests depending on its usage. However, most AI apps backed with content generation AI-based assistants aren’t that robust to handle users' privacy. And this may be alarming for organizations that deploy these apps without R&D.
Gen AI applications pose unique challenges and risks since they contain complex algorithms that make it quite difficult for developers to identify and address security flaws at an early stage.
Most AI tools that lack human oversight are mostly vulnerable to data poisoning. This means cybercriminals may alter AI apps and can redirect users to imposter websites or platforms containing malicious programs or ransomware.
#4. Risk of Identity Theft
When users share details with AI-based tools or applications, they trust the company and believe they will handle the data with robust security. However, this isn’t the case with every AI platform.
Most of the AI platforms aren’t guarded with robust security measures, and they lack basic compliance pertaining to data security and privacy.
Apart from this, most AI platforms aren’t potent enough to handle cyber attacks and have several loopholes that may lead to a big data breach.
To Conclude
As artificial intelligence continues to reshape the entire corporate landscape, it’s crucial for organizations to move beyond hype and proactively address challenges associated with the technology.
By analyzing, understanding, and mitigating risks like data privacy concerns, adversarial attacks, and user identity thefts, organizations can reinforce their overall security posture against various threats.
In a nutshell, the key to secure technology adoption lies in a balanced approach that embraces innovation and prioritizes the security and ethical implications of AI in corporate settings.
Rakesh Soni is CEO of LoginRadius, a leading provider of cloud-based digital identity solutions. The LoginRadius Identity Platform serves over 3,000 businesses and secures one billion digital identities worldwide. LoginRadius has been named as an industry leader in the customer identity and access management space by Gartner, Forrester, KuppingerCole, and Computer Weekly. Connect with Soni on LinkedIn or Twitter.