IoT security challenges in today’s hyper-connected world

April 8, 2025
The rapid adoption of IoT devices has significantly expanded the attack surface for cyber threats, necessitating robust security measures to protect data integrity, privacy and overall cybersecurity resilience.

In today’s digital era, the seamless connectivity of devices has transformed the way we live, work and communicate. From smart homes and wearables to connected vehicles and industrial IoT, our world is more interconnected than ever. As IoT adoption has accelerated across industries, cyber threats have evolved in tandem. The proliferation of connected devices has expanded the attack surface for hackers, with endpoints serving as potential entry points for cyber intrusions. It’s imperative that companies address vulnerabilities that could compromise data integrity, privacy and overall cybersecurity resilience.

The Expanding Attack Surface in IoT and Consumer Tech

Unlike traditional IT systems, many IoT devices have limited processing power and memory, making it difficult to implement robust security measures such as encryption and frequent software updates. Consumers have concerns of their own about IoT security. According to the 2024 Thales Data Threat Report (DTR), when respondents were asked to select their four sources of security concerns among emerging technologies, 55% ranked IoT as their top security concern.

End-user fears are not unfounded since smartphones, smart assistants, and even connected appliances collect vast amounts of personal data. Cybercriminals target these devices to gain unauthorized access, often exploiting weak authentication methods or software vulnerabilities. As data breaches become more sophisticated, regulatory frameworks and security standards must evolve to keep pace with emerging threats.

Key Security Challenges in the IoT Ecosystem

  1. Device Authentication and Identity Management
    A major challenge in IoT security is ensuring that only trusted devices can access networks. Weak authentication protocols can allow malicious actors to impersonate devices, leading to unauthorized data access or even complete system takeovers. Implementing strong, cryptographic-based identity verification mechanisms is crucial to securing IoT environments.
  2. Data Privacy and Protection
    IoT devices continuously collect and transmit sensitive data, including location information, personal habits and business-critical intelligence. Ensuring end-to-end encryption and secure storage of this data is essential to prevent unauthorized access and data breaches.
  3. Software and Firmware Security
    Many IoT devices lack the capability for seamless software updates, leaving them vulnerable to exploits and malware attacks. Secure over-the-air (OTA) update mechanisms, coupled with lifecycle management strategies, are vital in mitigating risks posed by outdated firmware.
  4. Regulatory Compliance and Standardization
    With different countries and industries implementing diverse security requirements, achieving a globally standardized approach remains a challenge. A common security framework would help harmonize regulations and facilitate secure IoT deployments across sectors. Possible frameworks worth considering include NIST’s 2022 issuances of
    IoT cybersecurity criteria for a consumer labelling program and secure software development practices or criteria for a consumer software labelling program. These programs provide practical outcomes within which providers and customers can choose the best solution/solutions for their devices and environments without being hindered in their pursuit of innovation.

GSMA SGP.32: Transforming IoT Connectivity

One of the most promising advancements in IoT connectivity is the introduction of GSMA SGP.32, a new standard aimed at enhancing remote eSIM provisioning and device connectivity. This specification provides a flexible, scalable and highly secure framework for managing connectivity across diverse IoT ecosystems. For industries like utilities, agriculture and healthcare that are seeing a growing demand for connectivity resilience, SGP.32 is a convenient solution as it supports connectivity across multiple carriers and private networks.

SGP.32 allows remote management of eSIMs, ensuring robust security and flexibility for enterprises deploying large-scale IoT solutions. Furthermore, SGP.32 enhances interoperability, allowing multiple operators to provide connectivity without compromising on security. This simplifies the IoT device life cycles from manufacturing to installation and allows for more efficient operations and maintenance.

The Role of Advanced Security Solutions in IoT Protection

Leading cybersecurity experts and technology providers are developing advanced security frameworks to counteract evolving cyber threats. The integration of hardware-based security modules, AI-driven threat detection, secure provisioning mechanisms and dynamic security lifecycle management is reshaping how enterprises approach IoT security.

Three-fourths (75%) of IT security teams are also focusing on securing operational technology (OT) as a defense against IoT threats. Despite the increasing connectivity options, traditional methods like physical or network isolation ("air gapping") are less favored for securing IoT/OT environments. OT devices are often designed for minimal oversight, meaning proactive security measures are essential.

To guarantee IoT protection, organizations must embrace Zero Trust principles, ensuring that all devices, whether inside or outside the corporate network, are continuously authenticated and monitored. In the case of IoT, this can include regular verification and authentication, data encryption, least privilege access to prevent unnecessary data exposure, implementing strong passwords, certificates, MFA, etc. to maintain strict control of device accessibility. Zero Trust for IoT can also involve segmenting networks to isolate zones and reduce the risk of spreading a potential attack, and monitoring suspicious activity to flag any anomalies to security teams.

The Path Forward: Building a Secure, Resilient IoT Future

As IoT and consumer technology continue to redefine industries, cybersecurity must remain a top priority. Governments, technology providers and enterprises must collaborate to develop comprehensive security strategies that address emerging threats while fostering innovation.

On a positive note, these kinds of efforts are already underway. Last year, the IoT M2M Council and the Global Certification Forum formed a Joint Task Force to evaluate a global cybersecurity certification for IoT services. The Joint Task Force will determine the feasibility of taking a holistic approach to IoT certification, including not just devices, but also the networks and cloud/app platform layers of the IoT stack. The Task Force is expected to kick off sometime this year, and several leading technology and IoT service providers are on board to help facilitate this joint effort.

The Task Force is a step forward, but there is always more to be done to build a safer, more resilient connected world. Anyone creating and using tools for communication is participating in the growth of a digital society, and public and private sectors both have the onus to ensure connectivity happens simply, securely and seamlessly everywhere.

Adopting GSMA SGP.32, enforcing strong encryption standards, following Zero Trust principles and leveraging AI-driven security models will be crucial to secure solutions for a connected world. As digital transformation accelerates, organizations must stay ahead of evolving threats to ensure a secure and trustworthy IoT ecosystem.

About the Author

Rodrigo Ferreira | SVP Mobile Connectivity Solutions

Rodrigo Ferreira is the Senior Vice President of Mobile Connectivity Solutions (MCS) NORAM Sales at Thales. He started working at Thales in 2005 as a Technical Project Leader, pivoting to sales over time before he obtained his current position. Prior to Thales, he worked as a software engineer at Nortel and Finatel.