Identiv and Novanta partner to streamline adoption of RFID solutions for healthcare OEMs

Feb. 28, 2025
The Identiv-Novanta partnership expects to yield an optimized ecosystem where manufacturers can easily evaluate and implement RFID solutions.

Novanta Inc., a global technology supplier to the medical device and life sciences markets, today announced a strategic business development and marketing partnership with Identiv, Inc. The partnership aims to streamline the adoption of intelligent, RFID-enabled solutions for medical device OEMs by combining Identiv’s advanced RFID inlays, tags, and labels with Novanta’s ThingMagic reader modules and APIs, providing end-to-end vertical solutions for access, identification, and traceability with better price and performance.

The initial focus of this collaboration will be to market RFID solutions for medical device and life science OEMs that can be incorporated into smart medical devices, advanced diagnostics, and wearable devices to improve product performance, ensure proper assembly, and improve patient safety. By combining Identiv’s expertise in RFID inlays with Novanta’s advanced reader technology and APIs, the two companies plan to deliver a comprehensive suite of RFID-enabled solutions tailored to streamline and simplify the development process and product integration for medical device manufacturers.

“Partnering with Identiv advances our mission to deliver innovative, application-specific solutions to our customers,” said Lina Li, President of Precision Medicine at Novanta. “This collaboration will enable us to enhance connected care by incorporating additional patient data, such as wetness, to improve linen-related workflows and medication supply chains through real-time temperature monitoring and medication compliance. We are excited about the positive impact these solutions will have on patient safety and hospital workflow optimization.”

Healthcare manufacturers and their suppliers face increasing demands to improve efficiency and reduce costs, with stringent requirements for safety and compliance. The Identiv-Novanta partnership expects to yield an optimized ecosystem where manufacturers can easily evaluate and implement RFID solutions, reducing complexity and expediting time to market.

“This collaboration with Novanta will facilitate the adoption of RFID technology in critical medical device applications,” said Kirsten Newquist, CEO at Identiv. “By collaborating with Novanta to integrate our leading-edge RFID devices with their trusted reader technology, we are enabling innovative manufacturers to incorporate intelligence and performance, ensuring patient safety.”

The collaboration between Identiv and Novanta underscores both companies’ commitment to innovation and customer success in the medical technology sector. This partnership aims to ensure that medical device manufacturers have access to the most advanced, integrated solutions available, enhancing efficiency and supporting the next generation of medical technology advancement.