• Parks Associates

    Dallas, TX 75230

    COMPANY OVERVIEW

    About Parks Associates

    Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.

    Contact

    5310 Harvest Hill Road
    Dallas, TX 75230
    http://www.parksassociates.com
    (972) 490-1113
    (800) 727-5711

    More Info on Parks Associates

    Research & Analysis for IoT, smart home, and connected entertainment technologies

    Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services.

    Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

    The company also produces annual conferences, including the CONNECTIONS Conference focused on smart home technologies. 

    Products and Press Releases

    Parks Associates: 32% of US households have a paid security service
    Jan. 7, 2025
    Adoption through standalone security devices continues to grow, offering opportunities to expand paid services and to target a different base of customers.
    Parks Associates: Video doorbells have one of the highest smart home service attachment rates
    Jan. 2, 2025
    Seventy-one percent of video doorbell owners pay a recurring fee for service.
    Parks Associates launches Strategic Consulting Unit
    Dec. 18, 2024
    The new unit will help companies refine their competitive positioning, go-to-market strategies, and product and service offerings.
    Parks Associates: Multifamily units deploy electronic access control to meet resident expectations
    Oct. 31, 2024
    Properties see a strong value in access control solutions' core mission of enhancing community safety and security.
    multifamilyhousing
    Sept. 12, 2024
    Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities.
    © Eoneren/E+/Getty Images
    July 30, 2024
    The most common inhibitors to AI adoption are data privacy and security concerns, alongside lack of perceived value or understanding.
    June 20, 2024
    Parks Associates' latest research finds a high interest in energy systems and services among MDU property owners and managers.
    June 17, 2024
    Interviews with multifamily executives highlight multiple benchmarks and additional metrics to measure impact of smart building deployments.
    June 12, 2024
    The live roundtable presents expert insights on the role of technology to provide swift, accurate responses in the security industry.
    May 9, 2024
    60% of households with smart devices are using them as point solutions, leaving a large portion of their value unrealized.

    Articles & News

    Jan. 22, 2024
    Residential-focused security companies are poised to take advantage of a new era of consumer-centric, technology-driven insurance solutions
    © 100862508 | Dmitry Kalinovsky | Dreamstime
    New Wi-Fi sensing technology may be the key to false alarm reduction.
    Joe Valencia
    Oct. 12, 2023
    New Wi-Fi sensing technology may be the key to false alarm reduction
    © Franck-Boston/1278608073/Getty Images
    The smart lighting market is just getting ignited, and we will continue to see existing players expand into this area as well as new players enter the market.
    Jennifer Kent
    Aug. 9, 2023
    A slow and steady growth path means residential security integrators still have a chance to get on board
    Picture1
    Elizabeth Parks
    June 7, 2023
    Research reveals that residential consumers are making buying decisions with false alarm reduction in mind
    Parks 1
    Jennifer Kent
    April 17, 2023
    67% of consumers want a cybersecurity add-on that guarantees equipment cannot be monitored or controlled by unauthorized people
    Parks3
    Jennifer Kent
    March 9, 2023
    Thermostat adoption is again on the rise as homeowners and builders gravitate toward cheaper and greener energy
    Photo: Paul Rothman
    Take a closer look at the top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES.
    Rosey Sera
    Feb. 9, 2023
    The top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES
    Elizabeth Parks is President and CMO of market research firm Parks Associates.
    Elizabeth Parks
    Jan. 12, 2023
    Integrators can leverage quick-acting access control and emergency response, among other technologies for enhance security and safety
    Johnson Controls Whitepaper Graphs And Charts 13
    Jennifer Kent
    Dec. 13, 2022
    Additional smart devices require a better network, which is causing difficulties for many residential integrators
    Jennifer Kent is VP of Research for Parks Associates.
    Jennifer Kent
    Nov. 11, 2022
    From inflation to product innovation and MDU expansion, residential integrators have a lot to pay attention to in the fourth quarter

    Request More Information

    By clicking above, I agree to Endeavor Business Media's Terms of Service and consent to receive promotional communications from Endeavor, its affiliates, and partners per its Privacy Notice. I also understand my personal information will be shared with the sponsor of this content, who may contact me about their offerings per their privacy policy. I can unsubscribe anytime.

    All content from Parks Associates

    May 1, 2024
    The new consumer study featured at the 28th annual CONNECTIONS Conference highlights connected home trends.
    Jan. 17, 2024
    Parks Associates is accepting speaker submissions for the CONNECTIONS Conference in May 7-9 and virtual sessions hosted January 23, June 13, and December 12.
    Jan. 12, 2024
    After a brief pause early in 2023, consumers' enthusiasm for consumer electronics products rebounded at the end of the year.
    Screenshot (29)
    Feb. 9, 2023
    Tenth annual Security Dealer Study addresses competitive pressures, industry conditions and new trends for security market.
    Paul Rothman is Editor-in-Chief of Security Business magazine. Email him your comments and questions at prothman@securitybusinessmag.com. Access the current issue, full archives and apply for a free subscription at www.securitybusinessmag.com.
    Paul Rothman
    Oct. 12, 2022
    Despite the demand and success of remote and hybrid working, it makes sense for integrators to be in favor of in-person attendance
    Pa Chart
    Jennifer Kent
    Oct. 12, 2022
    How residential integrators can diversify their offerings to provide customer peace of mind along with new sources of recurring revenue
    Chart Pa Home Security System Ownership 700x400
    Chris White
    Sept. 7, 2022
    The past few years have seen a rapid rise in deployments in homes, multi-dwelling properties and small businesses
    Chart Pa Technology Adoption Mdu Residents 700x400
    Kristen Hanich
    Aug. 8, 2022
    IoT-based and other smart amenities in apartments translate to higher profits for both building owners and security providers
    Chart Pa Highly Appealing Functions Smart Door Locks Md Us 700x400
    Jennifer Kent
    July 11, 2022
    How evolving and advanced features are enabling integrators to penetrate new verticals such as apartments, vacation rentals and more