• Parks Associates

    Dallas, TX 75230

    COMPANY OVERVIEW

    About Parks Associates

    Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services.

    Contact

    5310 Harvest Hill Road
    Dallas, TX 75230
    http://www.parksassociates.com
    (972) 490-1113
    (800) 727-5711

    More Info on Parks Associates

    Research & Analysis for IoT, smart home, and connected entertainment technologies

    Parks Associates sells market research reports and industry analysis regarding IoT residential products and consumer perceptions about these products and services.

    Research is conducted through interviews, secondary research, quantitative and qualitative consumer research, focus groups, and trend analysis.

    The company also produces annual conferences, including the CONNECTIONS Conference focused on smart home technologies. 

    Products and Press Releases

    Parks Associates: 32% of US households have a paid security service
    Residential Technologies

    Parks Associates: 32% of US households have a paid security service

    Jan. 7, 2025
    Adoption through standalone security devices continues to grow, offering opportunities to expand paid services and to target a different base of customers.
    Parks Associates: Video doorbells have one of the highest smart home service attachment rates
    Smart Home

    Parks Associates: Video doorbells have one of the highest smart home service attachment rates

    Jan. 2, 2025
    Seventy-one percent of video doorbell owners pay a recurring fee for service.
    Parks Associates launches Strategic Consulting Unit
    Residential Technologies

    Parks Associates launches Strategic Consulting Unit

    Dec. 18, 2024
    The new unit will help companies refine their competitive positioning, go-to-market strategies, and product and service offerings.
    Parks Associates: Multifamily units deploy electronic access control to meet resident expectations
    Residential Technologies

    Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

    Oct. 31, 2024
    Properties see a strong value in access control solutions' core mission of enhancing community safety and security.
    multifamilyhousing
    Access Control

    Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems

    Sept. 12, 2024
    Parks Associates' new white paper addresses the state of access control adoption, including key challenges and opportunities.
    © Eoneren/E+/Getty Images
    Residential Technologies

    Parks Associates: 47% of US internet households are familiar with at least one AI technology

    July 30, 2024
    The most common inhibitors to AI adoption are data privacy and security concerns, alongside lack of perceived value or understanding.
    Residential Technologies

    Parks Associates: MDU property owners and managers report increased efficiency with smart locks and access controls

    June 20, 2024
    Parks Associates' latest research finds a high interest in energy systems and services among MDU property owners and managers.
    Residential Technologies

    Parks Associates: Multifamily properties report positive effect of smart building solutions on ROI

    June 17, 2024
    Interviews with multifamily executives highlight multiple benchmarks and additional metrics to measure impact of smart building deployments.
    Residential Technologies

    Parks Associates and Ubiety to host virtual roundtable to reduce residential alarm fatigue

    June 12, 2024
    The live roundtable presents expert insights on the role of technology to provide swift, accurate responses in the security industry.
    Residential Technologies

    Parks Associates CONNECTIONS conference addresses role of multidevice households

    May 9, 2024
    60% of households with smart devices are using them as point solutions, leaving a large portion of their value unrealized.

    Articles & News

    Residential Technologies

    The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

    Jan. 22, 2024
    Residential-focused security companies are poised to take advantage of a new era of consumer-centric, technology-driven insurance solutions
    © 100862508 | Dmitry Kalinovsky | Dreamstime
    New Wi-Fi sensing technology may be the key to false alarm reduction.
    Residential Technologies

    AI-Powered Presence Detection

    Joe Valencia
    Oct. 12, 2023
    New Wi-Fi sensing technology may be the key to false alarm reduction
    © Franck-Boston/1278608073/Getty Images
    The smart lighting market is just getting ignited, and we will continue to see existing players expand into this area as well as new players enter the market.
    Smart Home

    The Smart Money: The Power of Smart Lighting

    Jennifer Kent
    Aug. 9, 2023
    A slow and steady growth path means residential security integrators still have a chance to get on board
    Picture1
    Alarms & Monitoring

    The Smart Money: False Alarm Reduction Driving Sales

    Elizabeth Parks
    June 7, 2023
    Research reveals that residential consumers are making buying decisions with false alarm reduction in mind
    Parks 1
    Smart Home

    The Smart Money: Privacy Concerns a Barrier to Smart Device Adoption

    Jennifer Kent
    April 17, 2023
    67% of consumers want a cybersecurity add-on that guarantees equipment cannot be monitored or controlled by unauthorized people
    Parks3
    Smart Home

    The Smart Money: Smart Home Energy Management

    Jennifer Kent
    March 9, 2023
    Thermostat adoption is again on the rise as homeowners and builders gravitate toward cheaper and greener energy
    Photo: Paul Rothman
    Take a closer look at the top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES.
    CES Show

    CES Trend Check: Smart Homes, Smart Apartments, Interoperability, Energy, Wellness and More

    Rosey Sera
    Feb. 9, 2023
    The top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES
    Elizabeth Parks is President and CMO of market research firm Parks Associates.
    School Security

    The Smart Money: Evolving Tech for School Security

    Elizabeth Parks
    Jan. 12, 2023
    Integrators can leverage quick-acting access control and emergency response, among other technologies for enhance security and safety
    Johnson Controls Whitepaper Graphs And Charts 13
    Residential Technologies

    The Smart Money: Home Wi-Fi Opportunities

    Jennifer Kent
    Dec. 13, 2022
    Additional smart devices require a better network, which is causing difficulties for many residential integrators
    Jennifer Kent is VP of Research for Parks Associates.
    Residential Technologies

    The Smart Money: Three Hot Trends in Residential Security

    Jennifer Kent
    Nov. 11, 2022
    From inflation to product innovation and MDU expansion, residential integrators have a lot to pay attention to in the fourth quarter

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    All content from Parks Associates

    Smart Home

    Parks Associates: 30% of internet households own either a smart camera or a smart video doorbell

    May 1, 2024
    The new consumer study featured at the 28th annual CONNECTIONS Conference highlights connected home trends.
    Smart Home

    Parks Associates’ 28th annual CONNECTIONS conference returns to Dallas

    Jan. 17, 2024
    Parks Associates is accepting speaker submissions for the CONNECTIONS Conference in May 7-9 and virtual sessions hosted January 23, June 13, and December 12.
    CES Show

    Parks Associates announces connected devices research at CES 2024

    Jan. 12, 2024
    After a brief pause early in 2023, consumers' enthusiasm for consumer electronics products rebounded at the end of the year.
    Screenshot (29)
    Integrators

    Parks Associates: One third of security dealers considering selling their business, but 42% have no succession plan

    Feb. 9, 2023
    Tenth annual Security Dealer Study addresses competitive pressures, industry conditions and new trends for security market.
    Paul Rothman is Editor-in-Chief of Security Business magazine. Email him your comments and questions at prothman@securitybusinessmag.com. Access the current issue, full archives and apply for a free subscription at www.securitybusinessmag.com.
    Integrators

    Editor's Note: Back to the Office

    Paul Rothman
    Oct. 12, 2022
    Despite the demand and success of remote and hybrid working, it makes sense for integrators to be in favor of in-person attendance
    Pa Chart
    Smart Home

    The Smart Money: 5 Areas Where Home Security Can Be Extended

    Jennifer Kent
    Oct. 12, 2022
    How residential integrators can diversify their offerings to provide customer peace of mind along with new sources of recurring revenue
    Chart Pa Home Security System Ownership 700x400
    Residential Technologies

    The Smart Money: Demand for Security at an All-Time High

    Chris White
    Sept. 7, 2022
    The past few years have seen a rapid rise in deployments in homes, multi-dwelling properties and small businesses
    Chart Pa Technology Adoption Mdu Residents 700x400
    Residential Technologies

    The Smart Money: Smart Tech in MDUs

    Kristen Hanich
    Aug. 8, 2022
    IoT-based and other smart amenities in apartments translate to higher profits for both building owners and security providers
    Chart Pa Highly Appealing Functions Smart Door Locks Md Us 700x400
    Integrators

    The Smart Money: Beyond Access Control

    Jennifer Kent
    July 11, 2022
    How evolving and advanced features are enabling integrators to penetrate new verticals such as apartments, vacation rentals and more