PSA takes 'hybrid' approach to TEC 2021; opens registration

PSA announced this week that it going to use a “hybrid model” this year for its annual TEC event, which is scheduled to take place May 3-6 in Denver. In a video announcement, Candice Aragon, Director of Marketing for PSA, said that under this model, the majority of the conference sessions would be converted to a virtual platform with speakers presenting live from their offices while the remaining sessions would follow an executive leadership track and be presented in person at the Sheraton in downtown Denver.

“We believe that this will give our network the education they need, and still bring our community together for a safe networking experience,” said Aragon. “We will follow protocol to ensure the space is clean, social distancing is possible, masks are used, and all other safety precautions are taken.”

General registration has opened for PSA TEC 2021, and discounted early bird pricing is available until March 4, 2021, for all attendees. This year, TEC will be a hybrid event with a small in-person presence for executives of PSA and USAV member and owner companies and a virtual conference open to all levels of systems integrators.

“With COVID-19 concerns, we still want to bring people together in a safe manner for top-notch education and networking, while also providing an option for those who cannot travel just yet,” Aragon said. “We look forward to being able to be together again, though in a limited capacity.”

PSA TEC will be held May 3 – 6. The live portion will be at the Sheraton Downtown in Denver, CO. This is the premier education and networking event for all professional systems integrators in the security and audio-visual markets. The in-person education will be focused on executive leadership while the virtual courses will cover a variety of learning tracks including cybersecurity, managed services, NexGen leadership, management, marketing and sales, operations, procurement and technical.

The educational content includes sessions for systems integration professionals with a desire to stay relevant and thrive in changing markets through personal and professional development. Certifications from leading industry associations and vendors will be offered virtually so technicians can get the training they need without the need to travel. A complete list of the sessions can be found at www.psatec.com.

“We are excited about both the live and virtual content of TEC 2021, including new NexGen education powered by USAV,” said Anthony Berticelli, vice president of operations at PSA. “The virtual sessions will be live-streamed allowing attendees to have high-impact connections with presenters.”

PSA will also celebrate its 50^th anniversary at the live event in addition to awarding the prestigious Paul Marcus Award. TEC 2021 will feature leading manufacturers and service providers in a socially distanced trade show as well as offer private meetings for systems integrators and sponsors. A virtual trade show will also be available. For more information on who will be exhibiting at TEC 2021, visit www.psatec.com.

The special room rate for PSA TEC at the conference hotel, Sheraton Downtown Denver, is $229/night (plus tax and fees). Rooms are subject to availability and attendees are advised to book their hotel room promptly after completing their PSA TEC registration. For more information on where to stay and to book your hotel room, visit www.psatec.com.