PSA to rebrand its USAV division

Founded in 2001, USAV provides support to audio/visual systems integrators by connecting them with various manufacturers, distributors and service providers. PSA originally acquired USAV and its affiliate, CI Edge, a buying group designed to support middle market commercial technology integrators, in 2017.

In a statement, PSA said that as integrators have grown and changed over time, it became evident that the USAV brand needed to evolve.

“Over the past two years we have made tremendous strides to grow internationally,” said Patrick Whipkey, Vice President of EDGE. “We conducted interviews with both our U.S. and international audiences and discovered integrators and the markets they serve have evolved. From this, we determined it was time to find a name and look that serves who we are now and want to be in the future.”

Among the resources provided by EDGE include:

• An international network of 100 integrators in 40 countries with over 300 office locations who collectively generate over $2 billion in annual gross revenue
• Partnerships with live meetings and events focused on collaboration, growth and industry insights
• Expert training and education resources and special interest groups to address industry challenges and trends
• Access to over 250 technology solutions providers globally and professional service providers

“Our new name and look give us the opportunity to continue to recruit the best low voltage systems integrators,” said Matt Barnette, CEO of PSA. “I’m extremely proud of the team’s hard work on the rebrand and eager for our continued success in 2023 and beyond.”