A new white paper by Resideo, Adapt, Change and Win! Evolution of the Security Dealer, guides security dealers in helping their customers navigate through the myriad of choices available today.
The white paper discusses the importance of understanding this paradigm shift and how it is profoundly shaping the security dealer’s business: how they do business, where the business comes from, and most importantly, what business they are in (what they sell). This paper was prepared to help security dealers cope with this shift, which has moved to putting the customer in charge of the “selling” process. It is designed to examine the process, offer concrete ideas to help re-imagine the thinking for this “Age of the Customer.” The white paper helps redefine a security dealer’s business strategy to find innovative methods that help customers.
For example, by carefully evaluating the crossover of the security installation business and the connected home business, the security dealer can be responsive to a wide range of needs and accommodate people with an equally wide range of solutions.
As outlined in the white paper, there are always difficulties designing a security system while complying with regulations as well as a customer focus, especially with a tech savvy household. Today, new technologies connect devices to people and to each other through the Internet to form new consumer experiences. The paper demonstrates how it can actually create plenty of opportunity for security dealers to continue their function of helping the customer decide, purchase and keep the system up and running. Furthermore, it stresses the need to differentiate by emphasizing those aspects of the service that require an expert with personalized, local capability in order to be most effective; and demonstrates how to do so.
About Resideo
Resideo, a new company created through the spin-off of Honeywell’s Homes and ADI Global Distribution businesses, is a global leader in residential comfort and security, and distribution, with a presence in more than 150 million homes globally.