Amazon Key partners with Lee Odess to launch access control influencer program
In a groundbreaking initiative for the security industry, Lee Odess, founder of the Access Control Executive Brief, has teamed up with Amazon Key to launch an exclusive influencer program targeting security community leaders.
Taking place at ISC West 2025, the program aims to connect influential security professionals with Amazon Key to promote its access control solutions in the multifamily sector.
A Curated Network of Industry Influencers
The Amazon Key Influencer Program is a first-of-its-kind initiative in the security sector. It targets a select group of 10-20 security industry professionals — integrators, consultants and thought leaders — who have an established expertise and a highly engaged audience. These influencers will serve as ambassadors, creating authentic content, fostering connections with qualified prospects, and providing valuable feedback to Amazon Key’s product team.
“The Amazon Key Influencer Program is an initiative within the physical security industry... and it connects influential security professionals with Amazon Key to learn about and promote their access control solutions in the multifamily vertical,” Odess said.
The program specifically requires influencers to create LinkedIn video content during ISC West and bring qualified integrator or partner prospects to Amazon Key’s booth and a private executive breakfast.
Unlike general influencer campaigns, the program is curated and strategically tailored to the security industry, ensuring that all participants have deep knowledge of access control technologies and are capable of delivering impactful messages that resonate with their professional networks. The Access Control Executive Brief handles all aspects of the program, from influencer selection and campaign management to administrative tasks, allowing Amazon Key to focus on its core business while maximizing the program’s impact.
Strategic Goals and Industry Impact
The primary goals of the Amazon Key Influencer Program are multifaceted and designed to strengthen the company’s presence in the security sector. These objectives include:
- Building Trust and Credibility: By partnering with trusted voices in the industry, Amazon Key aims to enhance its reputation in the security sector.
- Increasing Brand Awareness: The program focuses on expanding visibility through authentic content creation and social media amplification.
- Product Education: Influencers will deliver expert-led demonstrations, offering detailed insights into Amazon Key’s offerings.
- Business Development: The initiative facilitates direct connections with qualified integrators and partners who can deploy Amazon Key solutions.
- Industry Feedback: A dedicated advisory session with Amazon Key’s product team allows influencers to provide feedback that will shape future product development.
“The program will be measured through metrics like qualified lead generation, content engagement metrics on LinkedIn, booth traffic at ISC West driven by influencers, and the quality of integrator relationships established through the program,” Odess noted.
The program’s success will be driven by these metrics and an ongoing effort to build solid, long-term relationships with key players in the access control space.
Exclusive Opportunities for Integrators and End-Users
For security integrators and end-users, the influencer program offers several key benefits. Participants will gain early access to Amazon Key’s innovations, providing them with a competitive edge in the rapidly evolving access control market. Through expert-led content and exclusive networking opportunities, integrators will be better equipped to understand how to implement and optimize Amazon Key’s solutions.
Odess highlighted the educational content generated by the program as a major advantage. “The program generates authentic, expert-led content that helps integrators and end-users better understand implementation approaches and use cases for Amazon Key’s access control solutions,” he said.
One of the standout features of the program is its ability to offer exclusive networking opportunities. Qualified integrators will have the chance to attend executive breakfasts and private meetings with Amazon Key’s leadership team. These interactions are expected to help forge valuable business relationships and offer insights into future product development.
A Unique Approach for a Rapidly Growing Industry
The Amazon Key Influencer Program also reflects significant trends in the access control and smart building industries. The convergence of consumer and enterprise security is becoming increasingly evident as Amazon Key — a consumer tech giant — enters the commercial security space. The partnership is said to highlight the growing intersection of these two sectors, providing a seamless transition between residential and commercial access control solutions.
“The security industry is transforming from a $10 billion cottage industry focused on high security to a $100 billion mainstream sector,” Odess explained. “This program also demonstrates that major tech companies are now fully committed to our industry.”
The program also emphasizes integration partnerships. By focusing on building strong relationships between manufacturers, integrators and end users, the program acknowledges that successful security implementations depend on collaboration across all levels of the industry. It’s not just about locking doors anymore — it’s about creating operational efficiencies and value generation through technology, Odess explained.
Additionally, he said the program’s emphasis on content-driven education and cross-sector collaboration speaks to the broader shift in the industry. As security solutions increasingly interact with IT, facilities management, and other operational domains, Amazon Key’s program is designed to address this growing trend, helping security professionals expand their knowledge beyond traditional boundaries.
Shaping the Future of Security
Odess summed up the significance of the initiative, saying, “Amazon Key is a prime example of how consumer technology is bridging the gap between residential and commercial access control, pushing the security industry into new realms of opportunity.”
By tapping into the influence of respected professionals and leveraging their connections, Amazon Key is poised to make a significant impact on the way access control solutions are delivered, understood and implemented in the multifamily space.
“This program is more than just about Amazon Key’s products — it’s about elevating the entire access control industry by bringing together experts, fostering collaboration, and pushing the boundaries of what security technology can achieve,” Odess said.
