As the only global residential brand in ASSA ABLOY’s portfolio, Yale has announced an upcoming rebrand that reflects its expansion past locks and into home security as part of its celebration of 180 years in the industry.
"Staying relevant in a time of rapid industry change, we have benefited from our 180 years of heritage in developing security solutions to not only offer a refreshed brand identity, but globally unified technology and products that will offer a consistent user experience and trusted solutions to consumers," a press release said.
Set to officially come into effect later this year, the refreshed brand identity will be followed by new products and the global YaleLock.com website migrating to YaleHome.com.
"Trusted every day, we want to be the world’s most trusted home security brand," it continues. "Through the use of an updated logo, sounds, colors, typeface and other design elements, we’re focusing on warmth, trust and other positive emotions that our consumers feel towards our products."
The company reported that it conducted a year-long project to refresh the brand, including surveys of colleagues from across the business, as well as those using Yale products in their everyday lives.
