Ring Founder Jamie Siminoff Returns to Lead Amazon’s Video Doorbell Business

Amazon has announced the return of Jamie Siminoff, the founder of Ring, to oversee its video doorbell division. Siminoff, who departed Amazon in early 2023 to pursue new ventures, is rejoining the company in a leadership role to help steer the future of Ring’s core products.

Siminoff originally founded Ring in 2013, growing it into one of the most recognizable names in consumer security before selling the company to Amazon in 2018 for a reported $1 billion. During his first tenure with Amazon, Siminoff played a pivotal role in expanding Ring's presence in the smart home market, especially around video doorbells and neighborhood security.

In a company blog post published April 4, Amazon confirmed that Siminoff will lead the video doorbell unit, a core part of Ring’s business. His return comes as Amazon looks to refine its home security strategy and maintain a competitive edge in an increasingly crowded smart home marketplace.

Inventing for Customers, Again

Speaking with Amazon for a Q&A, Siminoff shared that he spent the past year working on “Day 0” ideas — an Amazon term for experimental, early-stage projects — before ultimately deciding that his heart was still with Ring’s original mission. “I missed the team, I missed the mission, and I missed being close to customers and inventing for them,” Siminoff said.

His new role will allow him to focus on what he calls “the heartbeat” of Ring — the video doorbell. While the company has expanded into cameras, alarm systems and even smart lighting, Siminoff emphasized that the doorbell remains central to Ring’s identity and long-term strategy.

“The video doorbell is still the front door of the smart home,” Siminoff noted. “It's where the customer relationship starts.”

Siminoff also pointed to the importance of innovation and customer trust, themes that have remained constant since Ring's inception. He said he’s eager to help Amazon continue building solutions that not only deter crime but also empower homeowners to feel more secure in their daily lives.

Although Amazon did not disclose specific product plans, Siminoff’s return may signal a renewed focus on innovation in the video doorbell category, which continues to face growing competition from Google Nest, Arlo, among numerous other smart home brands.

Siminoff said he is reenergized by the opportunity to work alongside Amazon’s teams once again and help shape the next phase of Ring's evolution.

“There’s so much more we can do,” he said. “I can’t wait to get started.”