SAFR today announced the launch of SAFR Guard, a powerful new product purpose-built for the retail loss prevention and asset protection market. Designed to prevent shoplifting and retail crime before it happens, SAFR Guard makes shopping better and safer for both customers and employees. SAFR Guard delivers high accuracy, speed, and simplicity while also respecting consumer privacy.
SAFR Guard brings powerful AI-based facial matching technology to the edge, offering real-time alerts from the moment a known security concern walks through the door. Built on SAFR’s AI computer vision platform, it’s a highly accurate, turnkey solution that can be rapidly deployed, scaling effortlessly from a single location to an entire national chain.
"SAFR Guard represents the next evolution in proactive loss prevention," said Charisse Jacques, President of SAFR. “Retailers are under pressure to combat organized retail crime without adding complexity to their operations. With SAFR Guard, we’re providing a smarter, faster way to secure stores, protect employees, and enhance the customer experience—delivering both immediate impact and long-term value.”
Developed in close collaboration with retail loss prevention (LP) & asset protection (AP) experts, SAFR Guard empowers store operators and LP/AP teams to identify repeat offenders and known threats the moment they walk in, enabling early intervention and safer store environments. It combines facial recognition technology with instantaneous edge processing, allowing stores to go from setup to threat detection in minutes.
"As someone who’s spent decades in this industry, I can confidently say SAFR Guard is unlike anything we've seen before," said Chris Ochs, Director of Product Management at SAFR. “This isn’t just a technology upgrade or another camera system—it’s a true force multiplier for LP teams. From setup to real-time alerting, it’s designed to be fast, simple, and incredibly effective. And with a workflow that virtually eliminates false positives, LP professionals can act on alerts with confidence—knowing they are authentic and actionable.”
Built with privacy in mind, SAFR Guard includes robust data management tools and policies that protect sensitive information, comply with all relevant policies and regulations, and uphold the trust of the public.
Visit SAFR at Booth #811 at the RILA Asset Protection Conference April 27-30.
