New technologies are forging the future of event security

    April 23, 2025
    How security operations are evolving and the emerging trends shaping the industry
    Credit: simonkr
    Historically, event security relied on physical presence—security guards, barriers, and crowd control tactics. However, high-profile incidents continue to highlight the limitations of conventional methods. To stay ahead of threats, event security professionals must integrate advanced security countermeasures such as real-time surveillance, artificial intelligence, biometric verification, and predictive analytics.
    Historically, event security relied on physical presence—security guards, barriers, and crowd control tactics. However, high-profile incidents continue to highlight the limitations of conventional methods. To stay ahead of threats, event security professionals must integrate advanced security countermeasures such as real-time surveillance, artificial intelligence, biometric verification, and predictive analytics.

    The Skinny

    • Technological Transformation: Event security is evolving rapidly with the integration of AI, predictive analytics, biometric verification, and smart surveillance. These technologies enable real-time threat detection, data-driven crowd management, and non-invasive weapons screening—enhancing safety without disrupting the guest experience.

    • Expanding Security Frontiers: The role of security now spans beyond physical safety to include cybersecurity, drone surveillance, mobile detection units, and robotic assistance. Event organizers are deploying these tools to detect threats proactively and manage large-scale venues more effectively.

    • Training and the Human Element: Future-ready security teams must master both technology and people skills. Advanced training methods—such as VR simulations, AI-assisted decision-making, and tactical emergency response—are key to preparing personnel for complex, high-stakes scenarios while maintaining a welcoming atmosphere for attendees.

    From sporting events and music festivals to political gatherings and corporate functions, the demand for frictionless event security has never been higher. With rapid advancements in technology, growing concerns about public safety, and the complexities of managing large crowds, the future of event security is undergoing a seismic shift. Today’s security landscape requires more than just traditional security personnel; it calls for a fusion of innovation, data-driven decision-making, and leading-edge solutions to ensure safety without compromising the guest experience.

    A Changing Security Landscape

    Historically, event security relied on physical presence—security guards, barriers, and crowd control tactics. However, high-profile incidents continue to highlight the limitations of conventional methods. To stay ahead of threats, event security professionals must integrate advanced security countermeasures such as real-time surveillance, artificial intelligence, biometric verification, and predictive analytics.

    Several driving forces continue to accelerate this evolution, including:

    • Growing Threats: Cybersecurity breaches, terrorism, lone-wolf attacks, and active aggressor incidents continue to make event security more complex.
    • Public Expectations: Attendees demand seamless security without intrusive measures.
    • Attendee Behavior: Negative behavior such as vandalism, alcohol abuse, violence between patrons or against staff members, and the use of weapons are all areas of concern.

    These factors shape novel approaches, pushing the industry toward proactive security, rather than reactive measures.

    The Rise of AI and Predictive Analytics

    One of the biggest improvements in event security is artificial intelligence. AI-powered surveillance systems can scan crowds in real time, identify suspicious behavior, and alert security personnel before a threat escalates. Predictive analytics uses historical data and machine learning to forecast potential security risks.

    For instance, AI-enhanced facial recognition systems can flag known threats upon entry, preventing unauthorized individuals from gaining access at the perimeter or into restricted areas. This is already being implemented at major sporting events and concerts, allowing security teams to prevent incidents before they unfold.

    Furthermore, data-driven crowd management is refining how security teams operate. Algorithms analyze crowd density, movement patterns, and entry points to optimize emergency evacuation routes and ensure faster crisis response times.

    One of the biggest improvements in event security is artificial intelligence. AI-powered surveillance systems can scan crowds in real time, identify suspicious behavior, and alert security personnel before a threat escalates.

    One of the most critical advancements in event security is weapons detection technology, designed to identify threats before they escalate. In an era where public safety is paramount, relying solely on traditional metal detectors or manual bag checks is no longer enough. The industry is rapidly moving toward non-invasive, AI-driven weapons detection systems that increase efficiency without compromising the attendee experience.

    AI-Powered Threat Identification

    New security solutions leverage artificial intelligence to scan attendees discreetly, detecting concealed weapons without requiring manual searches. These AI-driven systems utilize:

    •  Advanced Imaging Sensors: Millimeter-wave scanners and thermal imaging devices can detect weapons without direct contact or invasive searches.
    • Machine Learning Algorithms: AI systems analyze body movement and object shapes to flag potential threats instantly.
    • Real-Time Alerts: Security teams receive instant notifications about suspicious items, allowing rapid response.

    These systems enable fast, frictionless entry, reducing bottlenecks at security checkpoints while maintaining safety standards.

    Smart Weapons Detection Portals

    Walk-through screening portals equipped with next-generation sensors that differentiate between everyday objects and potential threats have been developed and successfully deployed at major stadiums and concert venues where speed and accuracy are essential for handling high-volume crowds. Such portals have gained prominence in government buildings, hospitals, and corporate centers as a deterrent to violence in the workplace. Unlike traditional metal detectors, these portals can identify firearms, certain bladed weapons, and explosives, while ignoring harmless metal items like keys, reducing false alarms and accelerating entry.

    Mobile Threat Detection Units

    Security teams are also turning to mobile weapons detection systems, which allow personnel to scan crowds discreetly. Some of the most advanced solutions include:

    • Portable AI Scanners: These compact devices can be deployed at entrances or within the crowd and offer dynamic security checks.
    • Smart Surveillance Camera Software: Equipped with weapons detection AI, these cameras automatically alert security personnel if a weapon is identified in live footage.
    • Drone-Assisted Detection: Drones can patrol large-scale outdoor events, using thermal imaging and AI processing to spot concealed individuals and/or weapons before an individual reaches the venue.

    Drones and Robotics in Event Security

    Security personnel are no longer the sole responders in crises. Drones and robotic surveillance are available as critical tools for event organizers.

    Drones equipped with HD cameras, thermal imaging, and AI-enhanced threat detection can patrol large venues, monitoring crowd behavior and identifying risks before they escalate. Law enforcement agencies also deploy drones for real-time incident response, providing aerial surveillance during protests, concerts, and marathons.

    Robotic security units are a consideration for supplementing security officers in some venues. These autonomous robots use AI to interact with guests, detect suspicious activities, and summon assistance in emergencies. Their presence enhances security while reducing the need for overwhelming personnel.

    Cybersecurity in Event Management

    Cybersecurity has become an integral part of event security management. Events with online ticket sales, mobile app check-ins, and live-streamed broadcasts are prime targets for hackers attempting to disrupt operations or steal sensitive attendee information. For example, in 2021, an attack on the Houston Rockets claimed data, including contracts and financial data, had been stolen, and a ransom message was listed on the dark web for payment. In 2022, the San Francisco 49ers reported their facility was targeted in a ransomware attack a day before the Super Bowl, with team financial data purportedly listed on the dark web.

    Cybersecurity has become an integral part of event security management. Events with online ticket sales, mobile app check-ins, and live-streamed broadcasts are prime targets for hackers attempting to disrupt operations or steal sensitive attendee information.

    Cybersecurity teams should be deployed alongside physical security personnel to help prevent data breaches. These teams ensure secure payment gateways, encrypted event databases, and digital forensics to identify potential cyber threats before they impact the event.

    The Future of Event Security Training

    As security operations evolve, so must security personnel. Security teams must be proficient in people skills and communication, de-escalation techniques for handling large crowds, AI-driven analytics, cybersecurity protocols, and emergency response strategies, including emergency response drills with law enforcement.

    Forward-looking security programs are investing in next-generation training programs, which include:

    • VR Simulations: Virtual reality provides security personnel with simulated crisis scenarios to improve response times.
    • AI-Assisted Training: AI coaches security teams on real-time decision making.
    • Tactical Emergency Response Training: Tactical emergency care and tactical response protocols ensure security personnel are equipped with the proper tools, equipment, and knowledge to respond during a crisis event.

    Event organizers can ensure maximum preparedness by equipping personnel with the appropriate security tools and advanced training.

    Balancing Security with the Guest Experience

    One of the major challenges in event security is maintaining a balance between high-tech protection and a seamless guest experience. Attendees do not want invasive searches or extreme security measures that disrupt their enjoyment. Thus, the security industry continues moving toward invisible security, where technology works behind the scenes.

    Examples of invisible security measures include:

    •  AI Scanners: Detect weapons or contraband without invasive searches.
    • RFID Technology: Wristbands embedded with RFID chips streamline check-ins and track attendee movements for safety.
    • Behavioral Analytics: AI monitors crowd behavior to identify potential risks without direct interference.

    By prioritizing efficiency and discretion, security teams can provide proactive protection while ensuring guests feel safe and comfortable.

    What’s Next for Event Security?

    Several emerging trends are poised to reshape security during events:

    • 5G Connectivity: Faster networking will enable real-time data-sharing among security teams.
    • Edge Computing: Processing security data locally, instead of relying on centralized servers, for faster response.
    • Blockchain Verification: Ticketing and guest credentials will leverage blockchain to reduce fraud.
    • AI-Driven Emergency Response: Automated crisis management systems will become standard in major venues.

    The future of security is integrated, intelligent, and adaptive. As threats grow more complex, security strategies must continue evolving to protect attendees without sacrificing the guest experience. With AI-powered surveillance, biometric authentication, drone monitoring, and cybersecurity integration, event security is shifting from reactionary tactics to proactive protection. The coming years will define how technology reshapes public safety and sets new industry standards in security management.

    The Future of Event Security Is Now

    The stakes have never been higher. As security threats continue to evolve, event organizers, security professionals, and technology innovators must rise to the challenge of embracing smarter, proactive solutions to protect attendees while preserving the magic of live experiences.

    Tomorrow's events demand security strategies that do not just react to danger but anticipate and neutralize threats before they materialize. Gone are the days when physical barriers and security officers were enough. Today’s threat landscape requires advanced AI-driven surveillance and real-time data analytics to stay ahead of emerging risks.

    By investing in leading-edge solutions, security leaders and event organizers can transform security from an obstacle into an asset, ensuring attendees feel safe without disruption. The seamless fusion of technology and human expertise will redefine what it means to create a secure, welcoming environment.

    Investing in security is more than a responsibility. It is about preserving trust. Most importantly, it is about protecting lives. The future of event security is not something to prepare for someday; it is something to act on today.

    Final Thoughts

    By embracing new security measures, from weapons detection and robotics to AI integration and real-time surveillance to cybersecurity integration, event organizers and their security teams can create safer, smarter environments for attendees. As threats grow more complex, the industry must remain agile and continuously innovate to stay ahead of emerging risks.

    Emerging leaders in event security will not just react to threats. They will anticipate and prevent them, shaping a future where safety is both seamless and intelligent. As the industry progresses, collaboration between technology, law enforcement, and event professionals will be crucial in building a secure, adaptable, and future-ready security infrastructure.

    Ensuring public safety is an ever-evolving challenge, but events can remain secure and enjoyable with the right approach. In summary, effective event security plays a vital role in ensuring the safety and well-being of all attendees. It is a crucial component for the success and integrity of any event.

    About the Author

    Mary Gates | President, GMR Security Consulting Group

    Mary Gates has 35 years in corporate security management, including 24 years with JPMorgan Chase & Co., a leading global financial institution. Her background includes leading investigations, physical security and project management, serving as a nationwide security manager, developing, implementing and overseeing security training programs for branch staff and security department personnel, managing internal security risks and control programs. She also consults security policies, procedures and standards, develops and implements security QA programs, and has served as a security officer program compliance manager.

    Mary is a recognized international guest speaker, presenting on topics including Active Shooter, Security Officer Management, Disaster Recovery, and Financial Security Innovation during conference sessions at ASIS, ABA Risk Management, and the Ligue Internationale des Sociétés de Surveillance. She previously served on the American Bankers Association Security Committee and the Briefing Advisory Board and is an Advisory Member on the ASIS Banking and Financial Services Counsel. Mary is a Certified Financial Services Security Professional (CFSSP) and a Certified Homeland Protection Associate (CHPA-III). She also serves as President of the Board of Directors for Take 2 Ranch, Inc.. She is a member of the International Public Safety Association, Institute for Defense and Government Advancement, Global Society of Homeland and National Security Professionals, National Sheriffs Association, ASIS, and ATMIA.