NOMi and March Networks deliver first integrated loss prevention and retail analytics solution

NEW YORK CITY, NY, January 11, 2015 –– NOMi, the dominant in-store marketing and analytics provider, and March Networks, a leading provider of intelligent IP video solutions, today announced their first fully integrated solution for advanced loss prevention and retail analytics. This solution combines high definition (HD) streaming video from NOMi’s recently launched Brickstream 3D LIVE analytics sensor with March Networks’ new Searchlight video-based business intelligence software. It offers a single, easy-to-use platform that loss prevention, operations and marketing groups can use to improve store performance and profitability. March Networks is also the first NOMi alliance member to leverage the new Brickstream 3D LIVE sensor for loss prevention purposes. 

Using Searchlight’s browser-based software interface, retailers can access the Brickstream 3D LIVE ONVIF compliant HD video, as well as integrated transaction data from the retailer’s point-of-sale system, to identify instances of potential theft and reduce investigation times from hours to minutes. The solution also incorporates Brickstream 3D LIVE data on people counts, queue length and dwell times into the Searchlight intelligent dashboard – providing operations and marketing staff with valuable insights on staffing levels, conversion rates, customer service, display and promotional performance and more. 

“NOMi’s Brickstream 3D LIVE sensor frees businesses from the burden and expense of deploying separate, multiple technologies and unifies people counting, behavior analysis, and loss prevention into a single sensor,” said NOMi Chief Marketing Officer Marc Ferrentino. “We are excited to work with March Networks as the first partner to leverage both the Brickstream LIVE analytics and loss prevention functionality in one integrated solution.” 

“This alliance brings together March Networks’ proven expertise in IP video management and retail video intelligence with NOMi’s exceptional customer behavior analytics,” said Net Payne, Chief Marketing Officer, March Networks. “The joint solution enables retail organizations to maximize their investments in store technologies and sets a new standard for a completely integrated set of retail analysis.” 

To see the integrated Brickstream LIVE and March Networks Searchlight solution, visit NOMi in Booth #4227 and March Networks in Booth #1331 at NRF’s Big Show Convention and Expo, January 11-13 in New York City.