InReality is a venue analytics platform that transforms most any tracking, measurement and influencing technology into the metrics that matter most. With offices in North America, Europe and APAC, we have been creating innovative, platform-powered solutions that help enterprises thrive for over 23 years. Our team is a purposeful mash up of software engineering, technologists, innovators and subject matter experts that span across venue analytics, CX, retail and DOOH. Inventors and pioneers at heart, our core focus is how to simply harness IoT and data to make businesses more valuable to people, and people more valuable to businesses. Simply, and at scale.