DEN Smart Home announces expanded executive leadership team

August 21, 2023 –– DEN Smart Home, creators of the first invisible, wireless communicating smart door strike – DEN SmartStrike – is pleased to announce key personnel additions to their executive leadership team. Lew Brown has assumed the role of President of DEN Smart Home Inc., North America, and Dennis Nijmeijer has joined the company as Chief Financial Officer in the newly created Ankerslot Group.

Lew Brown joins the DEN Smart Home team offering a deep history of executive experience as a CEO, COO, President, VP of Business Development, and VP of Sales & Marketing throughout the consumer technology sectors, with extensive expertise in IoT products and services. In his role with DEN Smart Home Inc., Brown will lead and develop the strategic plan for the company including business and product development initiatives.

“I am energized to be part of the DEN Smart Home team; it is an exciting time for the company as we prepare for our official launch. I believe in the unique solution that the DEN SmartStrike offers to the market and our team is looking forward to connecting with attendees at CEDIA Expo to showcase how the DEN SmartStrike fits into their product portfolio,” said Brown.

Joining as both a co-owner and Chief Financial Officer, of the parent company, Ankerslot Group, Dennis Nijmeijer has over two decades of finance experience most recently as a Finance Director at HSF Logistics. Robert Boensma, CTO and one of DEN’s first hires has also been named as a minority owner in DEN Smart Home.

“Rounding out our executive leadership team was an important step forward,” said Marijn van der Wal, founder and CEO of Ankerslot Group and its wholly owned business unit, DEN Smart Home. “Having a highly talented team that is committed to our company goals will take DEN Smart Home to the next level. Between Lew’s incredibly successful track record of bringing new products to market and Dennis’ financial acumen DEN Smart Home is poised for exciting growth ahead.”

The DEN SmartStrike is a disruptive access control solution and the first, invisible, wireless smart door strike that installs easily and discreetly into the door frame. Featuring a completely inconspicuous design, users get all the benefits of a smart door lock without compromising the aesthetic design of the door. With the DEN SmartStrike users can maintain their existing door hardware including the handle.

Once installed, users can still use their traditional key to unlock their door or via the companion app (available for both iOS and Android), to easily, safely, and securely access their homes and businesses. Through the app, users can also create digital keys for family members, friends, and temporary guests.

DEN Smart Home will be exhibiting at CEDIA Expo (Booth #829). To book an appointment at CEDIA Expo, inquire about North America sales or distribution opportunities, or learn more about the disruptive access control solution, contact [email protected].