Nice announces dissolution of Nortek Control as a brand

Following its acquisition of Nortek Control last October, Italian-based Nice on Wednesday announced that it would be forming a single entity in North America by consolidating all of its essential operations under Nice.

According to a statement, Nortek Control will complete a transition to the Nice brand within the year. Additionally, the company said that its respective product brands, including 2GIG, ELAN, Linear, Mighty Mule, SpeakerCraft, Proficient, Furman, Panamax, Gefen, Numera, Intellivision, Abode, and HySecurity will continue to go to market as brands of Nice.    

“The newly enlarged and strengthened presence of Nice North America further reinforces our commitment to our partners, customers, and the channel,” Edoardo Malfè, President and CEO of Nice North America, said in the statement. “The expanded portfolio created by our strategic acquisitions enables the delivery of solutions to partners and end-users from a single-source provider of a full suite of integrated solutions for residential, commercial, industrial and government customers, from consumer DIY to custom and professionally-installed specialized products and high-security applications.”

New Leaders Appointed

To help support the newly consolidated organization, Nice North America also announced a number of internal promotions as well as several new additions to its leadership team on Wednesday.

Among these include Luca Longhin, a veteran of Nice, who will co-lead Nice North America as Deputy CEO.

“To fully align the businesses and best support our partners, we are pleased to announce several powerful additions to our dynamic leadership team,” said Longhin. “At Nice, it is the people, along with knowledge and experiences unique to each team member that remains core to how we do business. By uniting key businesses in North America, we have the opportunity to cultivate and grow a leadership team with unparalleled diversity and experience both from within and externally.”

Industry veterans Paul Williams and Lisa Potok will also be joining the new leadership team as Chief Product Officer and Chief Financial Officer respectively.

Other internal promotions include:

• Amanda Repp, Chief People & Diversity Officer
• Jim Hardiman, General Manager of the China Innovation Center
• Jari Niemela, Chief Technology Officer
• Craig Copley, Chief Information Officer
• Mark Owen Burson, Chief Marketing Officer
• Daniel Schatz, General Counsel